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Plus, Lululemonâs got coal in its stockings
February 19, 2024
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IN THIS ISSUE
7 min read
đ§
Yoga pants
đŠ
Leap years
đ
Tech breakups
After a nine-month honeymoon phase, the Magnificent Seven appear to be drifting apart. Weâll explain how and why (but not who gets to be Ryan Gosling) in the Big Important Story, below. | New Line Cinema
THE WEEK IN MARKETS
The Burden of Hope
This week we took a break from the 2024 rally (markets were basically flat) because of what a parenting expert might call double dip feelings. On one hand, corporate earnings continued to come in strong (Coke, Cisco, Manulife, et al.), which means: Yay economy! On the other, U.S. inflation came in hotter than expected, putting a damper on the hope that interest rate cuts are juuuuuust about to
happen. Which means: anxiety. But to channel our inner child psychologist: conflicting emotions are normal, and they can both be legit. Guess weâll just have to see which vibe (đ or đŹ) starts to pull ahead as more data comes in.
THE WEEK IN ONE NUMBER
$1.07 trillion
U.S. commercial real estate debt thatâs coming due by the end of next year. Office vacancies are at record highs in the U.S. and Canada, and losses from the sector could dent the earnings of the Big Six
banks.
WHAT HAPPENED LAST WEEK
IMPORTANT
Is Lululemon a liar-liar yoga pants on fire? Yes, according to Vancouver non-profit Stand.earth, which filed a complaint with the Competition Bureau accusing the athleisure brand of âgreenwashingâ after it ran ads in 2020 touting its plans to reduce carbon emissions. These ads were misleading, the complaint alleges, because Luluâs emissions actually grew by 129% from 2018 to 2022, mostly due to
fossil fuels used in its supply chain. Luluâs stock hit record highs in December, but how the downward dog-set responds to the allegations (or if theyâre too smug to care) remains to be seen.
Donât let your leap year go to waste. One extra day of the worst month of the year does have a silver lining: an extra day to max out your RRSP contributions for 2023. Canadians have until February 29 to contribute up to 18% of their 2023 income, with a cap of $30,780.
INTERESTING
Pension funds are filling the lending void. One of the biggest investment trends of late has been the expansion of private credit. Thatâs when non-banks make loans like banks normally do when theyâre not spooked by high interest rates and too cautious to make the loans themselves. Now Canadaâs biggest pension funds are looking for a larger piece of the US$1.7-trillion
private-credit market. Last week, Alberta-based pension giant AIMCo announced that itâs opened a New York office to expand its private-lending operations. But regulators are keeping a
close eye on things. They tend to worry when pension funds (which manage real peopleâs nest eggs) get involved with alternative assets, which are riskier and arenât as tightly regulated.
Shopifyâs revenue makes a leap, but its stock takes a dive. Last week, Shopify announced that its Q4 revenue was 24% higher than last year: US$2.1 billion. Which is a fortune! So of course, its
shares fell by 13%. Why? Investors were expecting (thatâs the key word here) the company to continue its strategy of combining revenue growth with cost-cutting. But when
Shopifyâs CEO said the company wanted to spend more on marketing to grow faster, the market bared its teeth.
âSarah Rieger
FROM OUR SPONSOR
THE FOMO INDEX by Stacey Woods
IMPORTANT
đ
Corporations are trying to rebrand layoffs as âinvoluntary career events,â ârightsizing,â and âcorporate outplacing.â Only secure job is âeuphemism architect.â
Source
đ
Typo in Lyft earnings report causes brief stock surge. Company sorry, wishes it had added two extra zeros.
Source
đ
Thereâs a new dating app, Score, for people with good credit, in case youâre looking for another way to get rejected.
Source
đ„œ
Mark Zuckerberg takes break from making teens feel bad to mock people who bought Vision Pros instead of Meta goggles.
Source
CRASH
& BURN
TO THE
MOON
đ±
Felt young, might delete later: Joe Biden joins TikTok.
Source
đ±
Man suffers âcar-crash-level injuriesâ after tripping over his cat. âNext time, he dies,â says cat.
Source
đ§ž
Squishmallows and Build-A-Bear suing each other over lookalike plushies. Trial starts as soon as Lola the Unicorn passes the bar.
Source
đȘŒ
Female stingray with no mate in her aquarium is pregnant. Three wise man oâ wars are swimming in from the east.
Source
WHO CARES
WHATâS UP THIS WEEK
New inflation numbers (Tuesday)! If they keep falling, investors can keep hoping for rate cuts.
Nvidia reports earnings (Wednesday). Tune in to
see if the chipmaker, which just became Americaâs third-most-valuable company, keeps up its winning streak; stay for CEO Jensen Huangâs
signature fashion look.
THE BIG IMPORTANT STORY
MARKETS
The Magnificent Seven Is Probably Breaking Up. Investors Should Learn From It
If you had money invested in 2023, chances are good that you did pretty well. And chances are also good that your doing well had something to do with the so-called Magnificent Seven â a group of giant U.S. companies whose stocks shot up in tandem. The M7 stocks, as weâll call them, were responsible for more than 60% of the S&P 500âs growth in 2023, grew by 107% on average, and got mentioned about a billion times on CNBC. But now
itâs looking like some of the stocks in the group might be heading in different directions. Letâs take a look at whatâs happening and what it teaches us about the stock
market.
Where did the Magnificent Seven come from, anyway?
The term âMagnificent Sevenâ was coined in May 2023 by Bank of Americaâs Michael Hartnett to describe seven high-growth tech and tech-adjacent companies â Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla â that were benefitting from the hype around generative AI. As these companiesâ stocks kept rising, the Magnificent Seven nickname caught
on.
So whatâs the problem?
Wall Street loves giving nicknames to groups of stocks that donât have much in common except that theyâre hot. In the â60s and â70s, there was the Nifty Fifty, a collection of companies that were as diverse as Coca-Cola, Xerox, and Pfizer. More recently, we got FAANG (Facebook, Apple, Amazon, Netflix, Google), which became shorthand for âbig techâ â never mind that Amazon is, at its core, a retail company and Netflix is a subscription entertainment service. The fact
that all these companies were doing well at the same time didnât necessarily speak to anything their businesses had in common.
Something similar happened with the Magnificent Seven. While they have all been successful, theyâre not equally positioned to profit from AI, and they make money in different ways: Nvidia designs computer chips; Meta and Google generate most of their revenue from advertising; Apple sells phones
and now goggles; Tesla makes electric cars. And now, after a booming 2023, these companies are facing headwinds or enjoying tailwinds particular to their specific business, and this has pushed their stocks in different directions.
Which directions, exactly?
Nvidia and Meta (which are up 51% and 37% YTD, respectively) are benefitting from optimism around AI (and, in Metaâs case, a hot ad market). On
the other hand, Apple (-2% YTD) is suffering from a China slowdown, and Tesla (-20% YTD) is getting undercut by BYD. The others are somewhere in the middle.
So whatâs the takeaway here?
Donât take hype too seriously, whether itâs for dogecoin, Enronâs innovations in the derivatives
market, or a group of tech-related stocks that are all doing well at the same time. Getting swept up in such hype can be costly: stock funds that gain 100% or more in a single year have tended to lose money in the years that follow.
Successful stock pickers worry less about nicknames and clusters of hot stocks than the fundamentals of individual companiesâ businesses. Still, they can get blindsided by things like a government banning the use of a companyâs products, which happened to Apple. Such unforeseen developments are partly why most pro stock pickers fail to beat the broader market. Index funds, on the other hand, spread money around widely so that investors benefit from growth wherever it happens to pop up, which helps explain why
historically diversified, low-cost index funds have done so well.
Thatâs a roundabout way of saying: if
you want to take a more active hand in managing your own money, filling a portfolio exclusively with the names that show up most in the news is probably not the best way to go about it.
âBen Mathis-Lilley
OTHER VERY GOOD READS
đž
How I Got Scammed Out of $50,000
âI never thought I was the kind of person to fall for a scam.â | The Cut
đ€
The Text File That Runs the Internet
And how AI is destroying the social contract of the web. | The Verge
đŒ
The Rise of the One and Done Family
Canadaâs population is getting greyer and its labour market is shrinking. | Maclean's
đ€
Five Tax Enigmas
That Confuse Basically Everyone
The things most likely to trip you up when it comes time to file. | Wealthsimple
THE WISDOM OF TWITTER X
If we hit movie-theatre-snack-bar levels, then weâre really in trouble.
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This weekâs newsletter contributors: Ben Mathis-Lilley (writer), Devin Gordon (writer), Stacey Woods (writer), Sarah Rieger (news writer), Ambrose Martos (fact checker), Ciara Rickard (copy editor), Nikki Holmes (copy editor), Sara Black McCulloch (fact checker), Tyler Hamilton
(lifecycle manager), Matthew Karasz (markets editor) Jared Sullivan (senior editor), Peter Martin (senior editor), Kat Angus (managing editor), and Devin Friedman (editor-in-chief).
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